1.Introduction

BrightEdge Marketing Limited (“BrightEdge”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your Personal Data. This Privacy Notice explains how we collect, use, disclose, and safeguard the information we collect from or about you when you interact with our website, platforms, services, or communications.

We encourage you to read this Privacy Notice carefully to understand your rights and how we manage your information in accordance with applicable privacy laws.

2.Who We Are

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using the details below:

Company Name: BrightEdge Marketing Limited
Address: 1258 Infinitus Plaza, 199 Des Voeux Rd Central, Sheung Wan, Hong Kong
Website: https://brightedge.agency
Email: [email protected]

BrightEdge is the Data Controller for the Personal Data processed in connection with its business services, websites, and marketing activities – unless otherwise specified in a separate agreement or notice.

3.What Personal Data We Collect

We collect a range of Personal Data depending on how you interact with BrightEdge – whether you’re browsing our website, engaging our services, attending an event, or contacting us. This includes information you provide directly, data collected automatically, and information obtained from third parties.

Information You Provide to Us Directly

  • Contact Information. Your full name, email address, phone number, and mailing address – typically submitted when you contact us, fill out a form on our website, request a proposal, or subscribe to communications.
  • Professional Information. Your company name, role or job title, business email address, industry, department, and other related professional or business contact details shared in the context of service inquiries, proposals, or commercial engagements.
  • Communication Records. The content of emails, messages, calls, or other communications between you and BrightEdge, including attachments, feedback, call summaries, meeting notes, or client briefing documents.
  • Survey & Feedback Input. Your responses and insights from satisfaction surveys, marketing polls, onboarding forms, client discovery sessions, or other voluntary feedback mechanisms.
  • Service & Account Details. Information provided as part of the use of our services, such as usage preferences and payment-related information, and any data shared for the purpose of providing requested services for you.
  • Event Participation. If you register for webinars, workshops, or events we host or sponsor, we may collect your name, email, company, participation preferences, and post-event feedback.
  • Job Application Data. If you apply for a job, we collect your resume, cover letter, working and education history, professional references, and other information relevant to your candidacy.

Information Collected Automatically

  • Website Usage Data. This includes your IP address, browser type, operating system, pages viewed, duration of visit, referring pages, clickstream data, and your interaction with forms, menus, or links.
  • Device & Technical Metadata. Information about the device you use to access our website, including device type, screen resolution, language settings, device identifiers, and browser configurations.
  • Cookies & Tracking Technologies. We use cookies and similar technologies – such as tracking pixels and tags – to improve your experience, analyze website performance, and support essential site functionality. We currently use only strictly necessary cookies. You can adjust your browser settings to block or delete cookies, but doing so may affect how the website functions.

Information Received from Third Parties

  • Partners & Vendors. Marketing platforms, CRM providers, analytics firms, payment processors, or advertising networks may share engagement metrics, lead intelligence, campaign performance data, user demographics, or business contact details relevant to your interactions with our services or website.
  • Professional & Public Sources. Public business websites, company directories, professional platforms (such as LinkedIn), registries, public forums, or social media platforms where you interact with, mention, or follow BrightEdge. This includes likes, comments, shares, posts, reviews, or profile data made available through public settings.

4.How We Use Your Personal Data

We use your Personal Data for various legitimate business purposes in the course of operating, promoting, and improving our services. These include but are not limited to:

  • Service Delivery. To provide, manage, and improve the marketing, branding, consulting, creative, and digital strategy services we offer to clients and partners.
  • Client Support & Communication. To respond to inquiries, schedule consultations, manage ongoing projects, fulfill service requests, and maintain documentation of communications and service history.
  • Marketing & Outreach. To send you updates, newsletters, promotional campaigns, insights, case studies, or invitations to events or webinars related to our service – where permitted by law or with your prior consent.
  • Analytics & Optimization. To analyze traffic on our website, assess campaign performance, understand user interactions, and improve the design, content, and effectiveness of our services, communications, and online presence.
  • Recruitment & Engagement. To process your applications, assess candidates, manage interviews, and retain applicant information (as allowed) for future opportunities.
  • Legal & Compliance Obligations. To meet our legal and regulatory duties, such as maintaining records for contractual, tax, anti-money laundering (AML), or data protection purposes.
  • Fraud Prevention & Security. To detect, investigate, and prevent unauthorized access, abuse of services, or fraudulent activity, and to ensure the security and integrity of our systems, networks, and platforms.
  • Business Development & Relationship Management. To build and maintain relationships with current or prospective clients, evaluate partnership opportunities, and tailor our offerings to industry or client-specific needs.

6.How We Share Personal Data

We do not sell your Personal Data. However, we may share it with selected third parties where necessary for the operation of our business, the performance of our services, or to meet legal obligations.

  • Service Providers and Partners. Trusted third-party vendors supporting our operations (e.g., marketing/analytics providers, CRM and communication platforms, cloud storage and hosting, professional advisors). These parties process data under contract and with appropriate safeguards.
  • Affiliates and Subsidiaries. Sharing within BrightEdge group entities to support client servicing, account management, or technical delivery.
  • Legal and Regulatory Disclosures. Disclosures to authorities or advisors where required by law or to enforce our rights.
  • Business Transfers. In mergers, acquisitions, or asset sales, Personal Data may be transferred to the acquiring entity with appropriate protections and notice where required.

7.International Data Transfers

BrightEdge may transfer and process your Personal Data outside of your country of residence, including to countries that may not offer the same level of data protection as those in your jurisdiction.

Transfers Within Our Group and to Service Providers. Transfers may occur to affiliates/team members in other countries, cloud-based platforms, CRM systems, and service providers in the United States, the EEA, the United Kingdom, and other jurisdictions. Appropriate safeguards are applied.

Data Transfers from the EEA, UK, or Switzerland. Where applicable, transfers outside these regions rely on mechanisms such as Standard Contractual Clauses (SCCs), adequacy decisions, or your explicit consent, with technical and organizational safeguards.

8.Data Retention

We retain your Personal Data only for as long as is necessary to fulfill the purposes for which it was collected and to meet legal, contractual, and regulatory obligations. When data is no longer required, we securely delete or anonymize it; limited metadata or logs may be retained for audit, security, or analytics if no longer identifying.

Retention Periods

  • Client and business contact information – retained for the duration of our business relationship and a reasonable period afterward.
  • Marketing data – retained until you unsubscribe or withdraw consent, unless another lawful basis applies.
  • Contractual and financial records – retained per tax, audit, and accounting obligations.

9.Your Privacy Rights

Your rights may vary based on your location and applicable laws, and may include:

  • Right to Access
  • Right to Rectification
  • Right to Erasure (Right to Be Forgotten)
  • Right to Restriction of Processing
  • Right to Data Portability
  • Right to Object
  • Right to Withdraw Consent
  • Right to Lodge a Complaint

Rights for U.S. Residents

  • Right to Know
  • Right to Access Specific Data
  • Right to Correct
  • Right to Delete
  • Right to Opt Out of Sale or Sharing
  • Right to Limit Use of Sensitive Personal Data
  • Right to Non-Discrimination

How to Exercise Your Rights

To exercise privacy rights, email us at [email protected] with your name, contact details, and the nature of your request. We will respond within the legally required timeframe. You may also authorize an agent to make certain requests (e.g., in California).

10.Children’s Privacy

Our services and website are not intended for children under the age of 16 (or the minimum age required by applicable local law). We do not knowingly collect Personal Data from children without appropriate parental or guardian consent. If you believe a child has provided Personal Data without consent, please contact [email protected] so we can delete it promptly.

11.Recruitment Data

When you apply for a position with BrightEdge, we collect and process Personal Data to evaluate your application and manage recruitment. This may include contact information, resume/CV, employment history, qualifications/education, references/background checks, and interview notes/assessments.

Legal Basis. Legitimate interest in managing recruitment and/or compliance with legal obligations related to employment.

Retention. If not hired, data is retained for a reasonable period after the recruitment process unless you consent to a longer period. If hired, it is managed under employee data policies. To request earlier deletion, contact [email protected].

13.Contact Information

Questions or requests regarding this Privacy Notice or our data practices?

Website: https://brightedge.agency
Email: [email protected]